Brand Price Protection

Your Floor Price Is a Contract, Not a Suggestion.

Every item transferred to FGS is governed by a formal agreement that honors the floor price you set. We never sell below it. For three years, your pricing architecture is protected — structurally, not just by policy.

What Conventional Channels Actually Do

Liquidation Is a Permanent Price Signal.

The moment a luxury item appears at a discount — on an off-price platform, through a gray-market reseller, or in a sample sale — the market recalibrates. Consumers remember. Wholesale buyers negotiate down. The damage compounds over time.

01

Off-Price Platforms Undermine Full-Price Demand

When consumers know discounted inventory exists, they wait. Full-price sell-through drops. Markdown cadence accelerates. The brand's pricing power erodes season by season.

02

Gray-Market Resellers Have No Loyalty to Your Brand

Once inventory leaves your control through unmanaged channels, it can surface anywhere — at any price, in any context. You have no recourse and no visibility.

03

Internal Destruction Is No Longer an Option

The EU's ESPR bans the destruction of unsold consumer goods above defined thresholds. Brands that relied on incineration or shredding must find a compliant, documented alternative.

How FGS Price Protection Works

Three Layers of Structural Protection.

01

You Set the Floor

Before any item is transferred, your team sets a floor price per SKU or category. This is documented in the formal transfer agreement. FGS is contractually bound to honor it.

02

Three-Year Protection Window

For the first three years after transfer, FGS sells only at or above your floor price through our curated donation resale operation. No exceptions. No gray-market exposure.

03

Discretionary Pricing After Year Three

After the three-year window, FGS has full discretionary pricing authority. By that point, the items are sufficiently removed from your current collection cycle that market impact is negligible.

Why the Structure Works

Nonprofit Status Changes the Incentive Structure.

A commercial liquidator's incentive is to move volume — price is secondary. FGS's incentive is mission: fund anti-trafficking nonprofits through responsible, curated sales. That mission alignment is what makes price discipline possible. We are not competing with your retail channel. We are protecting it.

501(c)(3) nonprofit — not a reseller or liquidator
Curated donation resale operation, not a discount channel
Floor price documented in formal transfer agreement
No gray-market exposure — full chain of custody
Proceeds fund vetted anti-trafficking organizations
Quarterly reporting usable in ESG and investor disclosures
Next Step

Protect Your Pricing Architecture.

We work directly with brand legal, sustainability, and operations teams. All initial conversations are confidential. No commitment required.

For Goodness Sake Foundation

Responsible inventory stewardship.
Measurable charitable impact.

© 2026 For Goodness Sake Foundation
IRS-recognized 501(c)(3) public charity